35. Why Money Won't Win the Talent Wars

The answer to the talent war is to focus on the talent, not the war. It’s not about the rival firms, or about the money, it’s about your own talent and making them feel valued. Talent is what draws people to join an organization and inspires people within it. It’s the first thing clients notice.

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This lesson closes out our series on rates. We’ve looked at insurance rates, then hourly rates and most recently, the hour itself, and we saw how it means completely different things to law firms and clients.

Then we brought the attorneys who do the work into the equation, and we saw how they are on the same page as the clients. They just want to do challenging work, apply their talent and solve clients’ problems.

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