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100% That Firm: Lizzo's Attorneys Score Trademark Victory

"What the board rested its decision on was the fact that Lizzo seemed to constantly attach the phrase to herself, and her musical services, so that she's not selling T-shirts that say '100% That Bitch.' She is selling T-shirts that say Lizzo on the front and '100% That Bitch' on the back," said law professor Christine Haight Farley of American University.

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