By Dylan Jackson | November 17, 2020
Crisis communication pros say the majority of law firms do not have the adequate resources to respond to "a multi-front war" of social media, paid media and protests.
New York Law Journal | Analysis
By Ken Kerrigan | October 21, 2020
But as we prepare to move into the new reality of a post-pandemic world, managing these intangibles must become a top priority, not only for a company's communications advisers but for their legal teams, too, writes Law Firm Management columnist Ken Kerrigan.
New York Law Journal | Analysis
By Arthur J. Ciampi | September 24, 2020
In his column on Law Firm Partnership Law, Arthur Ciampi discusses the recent amendment to New York Rule of Professional Conduct 7.5, which will permit the use of a trade name in a law firm name.
New York Law Journal | Best Practices|Expert Opinion
By Andrea K. Stimmel | September 8, 2020
What lawyers can do now that marketing and business development are virtual.
By Zack Needles | Vanessa Blum | August 7, 2020
Quinn Emanuel partner Maaren Shah says business development activities are changing in ways that could open doors for women lawyers.
New York Law Journal | Analysis
By Janet Falk | July 7, 2020
How did solo attorneys adapt and market their services during the interim 11 weeks of the COVID-19 pandemic shutdown (March 22- June 7)?
By Stefanie Marrone | June 1, 2020
In case you are looking for some "homework" in the marketing and business development area, here are a few ideas to keep you busy during this period.
New York Law Journal | Commentary
By Jeff Pfeifer | May 21, 2020
Here are just a few of the data-related activities that firms are currently engaged in to meet client demand.
New York Law Journal | Analysis
By Janet Falk | May 13, 2020
Not surprisingly, solo attorneys focus most of their social media activities on LinkedIn.
New York Law Journal | Analysis
By Steven Andersen | April 29, 2020
For many years, a significant volume of content work, from thought leadership to nominations, has been directed to outside contractors—most often former legal journalists and legal marketers. The pandemic will only accelerate that trend. But there are many more ways it will reshape the ways law firms use content to promote themselves.
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