As New York emerges from the pandemic lockdown, it’s appropriate to look closely at the unusual second quarter of 2020 in the context of conducting a mid-year marketing audit. How did solo attorneys adapt and market their services during the interim 11 weeks of the COVID-19 pandemic shutdown (March 22- June 7)?

Some solo attorneys offered specific counsel on COVID-19-related issues. A few went as far as to experiment with new approaches to marketing to reach potential clients and referral sources who were working from home and, therefore, somewhat less accessible during this period.