Law Offices of Gary Martin Hays & Associates
P.C.
75 Ponce De Leon Ave NE Ste 101
Atlanta,
GA 30308(470) 294-1674
www.garymartinhays.com
New York Law Journal | Analysis
By Steven Andersen and Jamie Diaferia | December 21, 2017
Law Firm Management columnists Steven Andersen and Jamie Diaferia write: Applying the tactics and techniques that work for boutiques to small groups within big firms can yield similar results: more effective brand elevation and more meaningful relationships with the media.
By Gina Passarella Cipriani | December 21, 2017
Dan DiPietro, a nearly 30-year fixture within Citi Private Bank Law Firm Group where he advised the nation's largest law firms on their financial outlook, has retired from his role as chair of that advisory arm to start his own consulting shop and lend his expertise part -time to McKinsey & Co.
New York Law Journal | Analysis
By Marcie Borgal Shunk | December 1, 2017
Law Firm Marketing columnist Marcie Borgal Shunk asks and analyzes the question: Why are innovation efforts by larger law firms failing to make a meaningful impact?
By Brenda Sapino Jeffreys | September 26, 2017
A new report finds that U.S. lawyers devote only 29 percent of each workday to billable hours, and the rest on administrative tasks and business development.
By Marcie Borgal Shunk | September 22, 2017
Law Firm Marketing columnist Marcie Borgal Shunk writes: There is much to be learned from young companies and from taking a blank slate approach to the way we, as an industry, contemplate how best to structure, operate and compete in a rapidly changing and dynamic environment. Taking a cue from some of the organizations that have displaced traditional Fortune 500 companies, if we abandon all that we know to be true—the billable hour as the pinnacle of measuring performance, the pyramid structure comprised predominantly of trained lawyers, the adulation of sophisticated legal services—what's left?
By Jeffrey Sussman | August 29, 2017
Jeffrey Sussman writes: Too many attorneys do not let the world know of important cases they have won, of successful deals they have negotiated, or challenges to judicial decisions that may result in new precedents. Such accomplishments should be touted not just to the legal community, but also to spheres of influence that can enhance one's professional reputation.
By Helen Bertelli | August 23, 2017
In her Law Firms column, Helen Bertelli writes that while "Ready Player One" may be fiction, the virtual reality industry is not: it's projected to generate $30 billion in revenue by 2020; $150 billion if you count augmented reality. If that's not enough to keep VR on your radar, consider its potential to generate billable work, its use for marketing and its potential for use in the courtroom.
By Lizzy McLellan | June 2, 2017
Law firms love to tout their strategic "visions," but not many offer seats at the table for executives focused solely on strategy.
By Samantha Joseph | June 1, 2017
The law firm created a formula to respond to cost-conscious clients' requests for fee controls.
By Monika Gonzalez Mesa | May 8, 2017
Work at drone law practices is shifting as drone-related startups have come of age.
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