New Ethical Rules Governing Attorney Advertising
Attorney advertising is not a matter of "anything goes." Instead, the ethical rules contain limitations on attorney advertising practices, which can at times be confusing in light of the many new advertising methods available to attorneys.
September 03, 2019 at 06:47 PM
6 minute read
As with any other industry, attorneys are always looking for new ways to attract more business and to develop greater name recognition. In today's age, new technologies allow attorneys to target potential clients and advertise their services in creative and unprecedented ways.
However, attorney advertising is not a matter of "anything goes." Instead, the ethical rules contain limitations on attorney advertising practices, which can at times be confusing in light of the many new advertising methods available to attorneys.
Recently, the ABA approved changes to the Model Rules of Professional Conduct governing attorney advertising that are intended to modernize the rules and are a response to prevailing concerns among attorneys. Certain states have already adopted the new amendments, while many others are in the process of considering whether to adopt some or all of the proposed changes. Accordingly, the amended Model Rules provide an indication of how states may respond to the new and ever-changing methods of attorney advertising.
Policy Considerations
Unlike other sources of bar complaints, the ABA's data indicated that bar complaints regarding an attorney's improper advertising were often coming from other lawyers complaining about their competitors, and not coming from affected clients or potential clients. Those findings suggested that, although the attorney advertising rules are intended to protect the public, it is possible that attorneys were using these rules defensively against other members of the bar.
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Who Got The Work
Charles A. Weiss of Holland & Knight has entered an appearance for Rafael Badalov in a pending trademark infringement lawsuit. The suit, filed July 26 in New York Eastern District Court by Lee Law on behalf of Otter Products LLC, accuses the defendant of selling counterfeit phone cases and accessories bearing the plaintiff's 'OtterBox' trademark. The case, assigned to U.S. District Judge Nina R. Morrison, is 1:24-cv-05214, Otter Products, LLC v. Badalov et al.
Who Got The Work
Gibson, Dunn & Crutcher partners Benjamin Hershkowitz, Richard W. Mark and Casey J. McCracken and R. Scott Johnson, Thomas M. Patton and Cara S. Donels have entered appearances for Berkshire Hathaway Energy Co. and MidAmerican Energy Co., respectively, in a pending patent infringement lawsuit. The case, filed July 17 in Iowa Southern District Court by Nyemaster Goode PC and Caldwell Cassady & Curry on behalf of Midwest Energy Emissions Corp., asserts six patents related to sorbents for the oxidation and removal of mercury. The case, assigned to U.S. District Judge Stephen H. Locher, is 4:24-cv-00243, Midwest Energy Emissions Corp. v. Berkshire Hathaway Energy Company et al.
Who Got The Work
Michael J. Hickey and Michael L. Jente of Lewis Rice LLC have stepped in to represent Tidal Wave Management in a pending trademark infringement lawsuit. The case, filed July 18 in Missouri Western District Court by Husch Blackwell on behalf of Waterway Gas & Wash Co., accuses the defendant of using a mark that's confusingly similar to the plaintiff's 'Clean Car Club' mark. The case, assigned to U.S. District Judge Fernando J. Gaitan Jr., is 4:24-cv-00471, Waterway Gas & Wash Company v. Tidal Wave Management LLC.
Who Got The Work
Wachtell, Lipton, Rosen & Katz partners Lauren M. Kofke and William Savitt have stepped in to represent CVS Health and and its top officials in a pending shareholder derivative lawsuit. The complaint, filed Aug. 30 in New York Southern District Court by the Brown Law Firm on behalf of Chaya Sara Kaufmann, accuses the defendants of failing to disclose that they used misleading forecasts to set premium plans which overstated the profitability of the company's health care benefits segment. The case, assigned to U.S. District Judge Margaret M. Garnett, is 1:24-cv-06595, Kaufmann v. Lynch et al.
Who Got The Work
Robert L. Wallan from Pillsbury Winthrop Shaw Pittman has entered an appearance for Findlay Management Group in a pending complaint for declaratory judgment. The complaint, filed on Aug. 8 in Nevada District Court by Gordon Rees Scully Mansukhani and Skarzynski Marick & Black on behalf of Houston Casualty Co., seeks to declare that no insurance policy exists between Houston Casualty and Findlay due to there not being an adequate form of delivery and claims that if delivery was substantiated it is rescinded based on material omissions and misrepresentations. The case, assigned to U.S. District Judge Gloria M. Navarro, is 2:24-cv-01459, Houston Casualty Company v. Findlay Management Group.
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