Daily Report Online | Commentary|Expert Opinion
By Joshua M. Peck | April 13, 2023
In a column last month, I covered the changing challenges of the media relations function in legal marketing. I'll cover two others today with three marketing leaders on the front lines, learning about the evolution of law firm business development, and what's happening with the all-important event—in-person or online gatherings for clients and prospects.
The American Lawyer | Analysis
By Justin Henry | April 13, 2023
Two years ago, law firms realized skyrocketing profits because they had no choice but to work remotely. Today, the cost-benefit analysis of spending on travel and in-person meetings is a matter of their own volition.
By Elizabeth Lampert and Lara Cupit | April 6, 2023
PR strategists Elizabeth Lampert and Lara Cupit offer some tips for writing compelling, personable attorney bios.
By Justin Henry | March 28, 2023
"At some point, [Big Law] decided they didn't want to do the day-to-day work of corporations, just bet-the-company type stuff," Wendy Bernero, chief growth officer of software provider Page Vault, said at a LegalWeek panel on the state of mid-market firms. "The gift they gave to middle-market firms was the day-to-day work."
Daily Report Online | Commentary
By Joshua M. Peck | March 15, 2023
For a marketer focused on media relations—as your author has been for some 29 years—the journalistic landscape is very different now from what it was in 1994, and it affects the practice of media relations.
Daily Report Online | Commentary
By Susan Slifer | March 1, 2023
In the final article of this series, current and former in-house counsel share their advice, ideas and perspectives on how to increase your value to and enhance your relationships with in-house legal departments.
Daily Report Online | Commentary
By Stephanie Friese | February 22, 2023
Someone may think we are exceptionally kind, funny and compassionate, but may not be assured we can accomplish a client's goal, in which case they will be hesitant to refer business to us. So, how do we begin to inspire trust and confidence in the first meeting?
By Paul Hodkinson | February 13, 2023
The advanced AI recommends certain firms as well as lawyers from the likes of Wachtell, Sullivan & Cromwell and Gibson Dunn, but its knowledge is questionable, and it seems to have a thing against Kirkland.
By Alex Anteau | February 6, 2023
Driving from Atlanta to Athens, Georgia, the smiling faces and bold fonts of Alexander Shunnarah, Morgan & Morgan, Montlick & Associates and…
By Rhys Dipshan | February 1, 2023
At least one law firm is putting ChatGPT to work in helping to draft press releases. So what does this portend for the future of law firm marketing?
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