For a marketer focused on media relations—as your author has been for some 29 years—the journalistic landscape is very different now from what it was in 1994, and it affects the practice of media relations.
March 15, 2023 at 08:01 AM
7 minute read
The original version of this story was published on The Legal Intelligencer
It’s not your grandmother’s legal marketing department. It’s not even your mother’s.
The pandemic has, of course, changed the ways law firms market themselves, though “The Great Plague” is only one factor. After a fallow period at the height of the pandemic, legal marketing departments are growing again—as I write, more than 100 jobs have been posted in the last month on the Legal Marketing Association website—and job descriptions are getting more and more specific.
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Joshua M. Peck, principal of Joshua Peck Legal Communications. Courtesy photo
