29. The Way Big Law Reacts to Economic Cycles Is Unrealistic, Unhealthy and Inhumane

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  30. The Problem With Clients Isn't That They Don't Understand Big Law, It's That They Do

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  One of the comforting lies that law firms like to tell themselves, is that the problem with clients is they don’t understand how Big Law works. Any law firm who says this — or even thinks it — has the whole thing backwards. Clients understand Big Law perfectly well.
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  31. Biz Dev Much? If So, You Might Need Help

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  Better communications, collaborative planning and structured legal work all come as standard, and these basic staples go a long way to addressing the disconnects that exist between what clients want and what attorneys deliver.
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  32. Traditional Biz Dev Methods Are Fine, Just Not Enough

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  Clients hear from plenty of lawyers who are interested in getting a new assignment. What they don’t hear enough about is lawyers who are interested in them and their problems. Throw in a concern for clear communications, collaborative planning and structured legal operations, and you become a cherished rarity.