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In case you hadn’t noticed, we’ve been on a bit of a Biz Dev mission since the 2023 WIPL conference in New Orleans. Our piece on how the “muscular mindset” is the enemy of Biz Dev raised several eyebrows. Then we ran another thought-provoker about how Big Law doesn’t always understand clients. Then, we set the table with a primer called Biz Dev Much?

Now for specifics. How do you generate new clients? If you’ve been in private practice for more than a week you would have heard a dozen different answers to this question — most of them incomplete. Not wrong, just not enough.

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