New York Law Journal | Commentary
By Ioana Good | January 17, 2024
Over the last three and a half years, rapid changes to how customers interact and how businesses promote themselves have been paramount. COVID changed it all. Yes, there were—and are—other societal factors in play, but what may become known as "the COVID era" upended the entire PR and branding landscape.
New York Law Journal | Analysis
By Amanda R. Griner and Deborah M. Isaacson | December 18, 2023
A 2021 survey by Common Sense Media found that 88% of children between the ages of 13 and 18 had their own smartphone and 57% of children between the ages of 8 and 12 had their own tablet. The survey results caught the attention of the FTC, which actively enforces the Children's Online Privacy Protection Rule. The FTC now has issued a staff report, "Protecting Kids from Stealth Advertising in Digital Media", based on what it learned from its October workshop on the topic.
By Laura J. Winston | October 23, 2023
While companies like UPS have successfully used color as a trademark, securing trademark protection for a color can be challenging. This article discusses what it takes for a color to be eligible for trademark protection and the legal considerations involved.
By Trudy Knockless | September 19, 2023
Yossi Almani is taking the legal reins of Integral Ad Science, which analyzes the value of digital advertising placements. The company launched in 2009, went public in 2021 and now has employees in 11 countries.
By Maydeen Merino | June 28, 2023
The agency's $18.5 million settlement with PCH comes amid similar consumer-protection litigation against Amazon.
By Charles Toutant | April 19, 2023
Florida, Texas, California, New York and Georgia saw the highest expenditures on legal service advertising in the past five years, according to data from the U.S. Chamber of Commerce.
By Chris O'Malley | February 28, 2023
Review hijacking occurs when a marketer makes reviews for a highly rated product appear to apply to another. An FTC official said the tactic is "plain old false advertising."
By Brian Lee | January 25, 2023
Madison Square Garden Entertainment Corp. uses facial recognition to identify the targeted attorneys, and preventing their access to the venues could be a violation of local, state, and federal human rights laws, including laws that prohibit retaliation, James' office said.
By Hugo Guzman | November 15, 2022
Dentsu Group, which has 65,000 employees spread across 900 companies, is handing the legal reins to Alison Zoellner.
By Preetha Chakrabarti and Tiffany Aguiar | August 26, 2022
Advertising your product as being truly "clean" or authentically addressing needs of diverse populations isn't without risk. This article discusses what brands should know about their supply chains, advertising claims and partnerships.
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