Partnering for Success: The Role of the Partnership in Legal Tech
CloudNine's partnership program speaks to the role of relationships for legal tech sales.
June 21, 2017 at 01:26 PM
5 minute read
Law firms typically take longer than other business types to adopt new technology, but when they do, they often have long-term relationships with their vendors, perhaps even beyond the time when a given technology can actually bolster firm efficiency. For legal technology companies working with law firms, success seems to be less a matter of having the very best, most efficient product on the market, and more a matter of establishing networks and relationships with law firm leaders and consultants.
E-discovery automation software company CloudNine this week expanded its partner program, the CloudNine Alliance Partner Program, in hopes of expanding these relationship entryways into law firms and legal departments. The company is now offering compensation kickbacks and technology integration opportunities to three different classes of partners: technology partners, referral partners and channel partners.
CloudNine CEO Brad Jenkins told Legaltech News that the partner program is an attempt to leverage some of the strong loyalties and connections that exist within the legal sphere by essentially paying to develop relationships. “Probably the biggest reason [for the partner program expansion] is we have found that in this industry it very much falls into relationship-selling a lot of times,” he said.
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Charles A. Weiss of Holland & Knight has entered an appearance for Rafael Badalov in a pending trademark infringement lawsuit. The suit, filed July 26 in New York Eastern District Court by Lee Law on behalf of Otter Products LLC, accuses the defendant of selling counterfeit phone cases and accessories bearing the plaintiff's 'OtterBox' trademark. The case, assigned to U.S. District Judge Nina R. Morrison, is 1:24-cv-05214, Otter Products, LLC v. Badalov et al.
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Michael J. Hickey and Michael L. Jente of Lewis Rice LLC have stepped in to represent Tidal Wave Management in a pending trademark infringement lawsuit. The case, filed July 18 in Missouri Western District Court by Husch Blackwell on behalf of Waterway Gas & Wash Co., accuses the defendant of using a mark that's confusingly similar to the plaintiff's 'Clean Car Club' mark. The case, assigned to U.S. District Judge Fernando J. Gaitan Jr., is 4:24-cv-00471, Waterway Gas & Wash Company v. Tidal Wave Management LLC.
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