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In the previous lesson, we looked at the importance of associate efficiency in retaining talent, justifying rates and building profit. This week we add a couple more ingredients to the conversation, and build out a full definition of what it takes to make a law firm profitable.

Profit = Client Focus + Efficiency + Effectiveness, or P=CE2 for anyone who likes symbolic formulas. In other words, specialize in your clients and then embrace efficiency and effectiveness in every task, every day. Just as Newton had his first law of motion, so for law firms this is the First Law of Profitability.

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