By Commentary by Alisha Marks Tischler | August 29, 2017
Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing. Instagram's audience may skew younger, but the millennials of today are the clients (and employees) of tomorrow, making the platform fertile ground for building a brand online, writes Alisha Marks Tischler.
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By Gina Passarella | August 25, 2017
The legal marketing community took issue with The American Lawyer's use of "nonlawyer" in a story. Here's why.
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By Brenda Sapino Jeffreys | August 25, 2017
A Texas appeals court affirmed judgments that Cheryl and Ronald Hole violated Texas disciplinary rules by continuing to practice as Hole & Alvarez after Micaela Alvarez left the firm to become a federal judge.
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By Jessica L. Mazzeo and Emily Griesing | August 24, 2017
Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success. Whether that is a single administrator who handles the marketing or a firm that has an entire department of people, the marketing side usually cannot function without the assistance of the legal side. When it comes to promoting your firm's success, or ensuring your lawyers are known thought leaders in their fields, your firm's marketing professionals become an integral part of your team. Creating brand awareness and reputation for the firm, as well as setting the framework for effective business development for each practice group is essential to your firm's success. However, this only happens when there is a productive and mutually respectful relationship between marketers and their lawyer colleagues. Establishing this dynamic can often be challenging until the marketer builds a rapport with your team of attorneys which, like any good relationship, takes time and requires an open line of communication.
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By Helen Bertelli | August 23, 2017
In her Law Firms column, Helen Bertelli writes that while "Ready Player One" may be fiction, the virtual reality industry is not: it's projected to generate $30 billion in revenue by 2020; $150 billion if you count augmented reality. If that's not enough to keep VR on your radar, consider its potential to generate billable work, its use for marketing and its potential for use in the courtroom.
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By Randy Evans and Shari Klevens | August 23, 2017
Professionalism is necessary so that the practice of law may continue to survive and thrive.
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By Teresa J. Walker, Law Firm Partnership & Benefits Report | August 22, 2017
The law firm business model of the past is under attack. Slowly, private legal is responding with things like developing knowledge management systems, establishing jobs for data analysts who can establish pricing of services and beginning to look at ways to outline workflows and processes. Unfortunately, corporate clients are impatient and are beginning to push harder for improved efficiency and increased speed of service delivery.
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By Monika Gonzalez Mesa | August 21, 2017
New federal rules taking effect in 2018 that will affect partnerships and limited liability companies have prompted law firms to alert clients that they should review and amend their governing documents and designate a partnership representative in case of an audit by the IRS.
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By Chris Johnson | August 17, 2017
Business development folks at large law firms should look away now.
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By Monika Gonzalez Mesa | August 16, 2017
South Florida recruiters are seeing a legal market hungry for real estate lawyers, especially at the senior partner level, while corporate M&A, private equity and health care practices are hot, too.
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