Law Firm Marketing & Business Development

  • The Legal Intelligencer

    How Law Firms Can Use the Media to Promote Themselves

    By Jeffrey Sussman | September 21, 2017

    There's tremendous competition among Philadelphia lawyers to attract new clients. What separates one litigator from another? What separates one real estate lawyer from another? What separates one matrimonial lawyer from another? How about medical malpractice lawyers, trusts and estates lawyers or criminal defense lawyers. Each of them wants to attract new clients and increase earnings. They may join clubs, donate time to public charities, support political leaders, speak at trade association meetings, and write articles they hope will cause their phones to ring and emails to flow into their computers. Yet, what if all those efforts fall short. What to do?

    1 minute read

  • Connecticut Law Tribune

    Time for Changes to Rule 5.4?

    By MARK DUBOIS | September 21, 2017

    The myth that lawyers aren't running sophisticated business enterprises which look more like modern corporations than traditional law firms is just that—a myth.

    1 minute read

  • The American Lawyer

    Practice Area Monopoly: Straight to Jail or Pass Go Collect $200

    By DANIELLA ISAACSON, ESQ., SENIOR ANALYST, ALM INTELLIGENCE | September 21, 2017

    Firm-wide metrics make great headlines. Latham & Watkins is number one by gross revenue, Fragomen tops the rankings for diversity, and so on. When considering the career satisfaction of individual attorneys, however, it matters less what firm you are at, and more at what practice area within the firm you reside.

    1 minute read

  • Legaltech News

    7 Legal Focuses for Marketing Following the GDPR

    By Megan Miller, Edge Legal Marketing | September 19, 2017

    The role of marketing on a cross-functional GDPR transition team is to represent the customer in designing user-friendly processes that are GDPR compliant.

    1 minute read

  • The Recorder

    Fish Fight: Fish IP Law Sues Fish & Richardson in Trademark Spat

    By Ross Todd | September 18, 2017

    In the Fishiest IP dispute you're likely to see, Fish IP Law has sued Fish & Richardson seeking a ruling that its name and logo don't infringe the megafirm's registered and common law trademarks.

    1 minute read

  • Daily Report Online

    Hunt, Don't Fish, for Networking Outcomes

    By Robin Hensley, Raising the Bar | September 15, 2017

    Too often, lawyers think that networking is the end result of networking. It's not—the ultimate goal is revenue.

    1 minute read

  • Legaltech News

    Nixon Peabody's On-Site Incubator a Boost for LGBT Entrepreneurs

    By Angela Morris | September 15, 2017

    Nixon Peabody has donated 2,300 square feet of its 16th floor San Francisco office and partnered with StartOut, a nonprofit LGBT business accelerator, to launch the StartOut Growth Lab.

    1 minute read

  • Legaltech News

    Atrium Launches as a Firm-Startup Pair

    By Gabrielle Orum Hernández | September 14, 2017

    Atrium's law firm will cater to the early stage startup community, while its software company will cater to its law firm.

    1 minute read

  • The American Lawyer

    Do the Big Four Accounting Firms Pose a Big Threat to Big Law?

    By Chris Johnson | September 14, 2017

    A new study by ALM Intelligence warns that law firms should prepare for increased competition from the Big Four as they step up their push into legal services.

    1 minute read

  • Legaltech News

    Atrium Launches as a Firm-Startup Pair

    By Gabrielle Orum Hernández | September 14, 2017

    Atrium's law firm will cater to the early stage startup community, while its software company will cater to its law firm.Atrium has been…

    1 minute read

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