By Katie Hall | May 12, 2023
In another case alleging the same deceptive advertising, the FTC and six other states settled with Google for $9 million, while this week's settlement recovers $8 million for Texas alone.
By Christine Schiffner | April 19, 2023
Lawyers are trying to tackle the risk factors of quickly evolving use of AI in advertising, while the FTC is playing catch-up.
By Gina Rubel, Furia Rubel Communications | April 3, 2023
The development of new governance concepts to address the pitfalls and ethical repercussions of Generative AI must involve the evaluation of important questions across various functions of the law firm. They include risk management and compliance, legal, public relations and reputation management.
By Erin Harrison, NexttTech Communications | March 16, 2023
To make the most of sessions, media briefings, networking events and parties—from marketers to media—we asked the experts for their hottest tips to make your Legalweek a success.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC | February 23, 2023
Pro-tips from legal marketing and sales executives for pre- and post-event marketing and sales strategies to help you get the most out of industry events you're attending this conference season.
By Valerie Chan, Plat4orm | February 10, 2023
Before you ditch the outside vendor or let employees go, honestly assess what programs are working, change or eliminate the ones that aren't, invest in areas that show potential for truly impactful growth, and focus on a strategic and creative marketing approach.
By Maria Dinzeo | January 23, 2023
The agency is stepping up investigations into online marketing tactics that might mislead consumers into making purchases or might make it hard for them to cancel subscriptions they no longer want.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC | September 27, 2022
While the reality of a recession remains to be seen, legal tech companies should be preparing for an economic downturn by pursuing strategic marketing strategies that allow them to better connect with their customers.
The Legal Intelligencer | Analysis
By Justin Henry | August 9, 2022
With so much "technical debt" built up over the years, firm leaders and tech executives say these changes have necessitated a fundamental reorganization of their legacy systems.
By Isha Marathe | May 27, 2022
In a growing legal tech marketplace, providers are experimenting with all sorts of marketing strategies to stand out. From the metaverse to silver-bullet promises, here are some trends that have recently changed the legal tech market
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Shipman is seeking an associate to join our Labor & Employment practice in our Hartford, New Haven, or Stamford office. Candidates shou...
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MELICK & PORTER, LLP PROMOTES CONNECTICUT PARTNERS HOLLY ROGERS, STEVEN BANKS, and ALEXANDER AHRENS