By Elizabeth Lampert | February 21, 2023
The first 48 hours of the crisis and how you handle it will make a difference in the event's evolution, according to PR strategist Elizabeth Lampert.
The Legal Intelligencer | Commentary
By Meg Pritchard | February 14, 2023
Content remains one of the most effective ways to build and maintain a trust relationship with clients and prospects at every stage of their hiring journey, from "not even thinking about hiring a lawyer," through "looking around" and "evaluating options," to "ready to make a hiring decision."
By Paul Hodkinson | February 13, 2023
The advanced AI recommends certain firms as well as lawyers from the likes of Wachtell, Sullivan & Cromwell and Gibson Dunn, but its knowledge is questionable, and it seems to have a thing against Kirkland.
By Valerie Chan, Plat4orm | February 10, 2023
Before you ditch the outside vendor or let employees go, honestly assess what programs are working, change or eliminate the ones that aren't, invest in areas that show potential for truly impactful growth, and focus on a strategic and creative marketing approach.
New York Law Journal | Commentary
By Ioana Good | February 8, 2023
Ioana Good says midsize firms can own their niche by positioning themselves as thought leaders in a set of industries or practice groups.
By Alex Anteau | February 6, 2023
Driving from Atlanta to Athens, Georgia, the smiling faces and bold fonts of Alexander Shunnarah, Morgan & Morgan, Montlick & Associates and…
By Taylor Tobey | February 6, 2023
Because of the opaque nature of the guidance from search engines like Google, many common SEO myths still persist, despite people's best efforts to dispel them.
By Lavinia Calvert, Warren Knowles, Stacey Macmillan and Nigel Riley | February 3, 2023
The time is ripe for more collaboration between risk and compliance and business development teams, and to adopt the appropriate technology to effectuate it.
National Law Journal | Commentary
By Rose Walker | February 3, 2023
As firms find themselves in the spotlight, a wise strategy is just to be honest, writes the London Lawyer.
The Legal Intelligencer | Commentary
By Holly Lentz Kleeman | February 2, 2023
A smart approach to business development views the communications and events teams as launchpads for the firm's overall strategy. Thought leadership and networking are not ends in themselves. They must be part of a lawyer's or practice group's carefully crafted business plan.
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