Meg Pritchard. Level Up Your Content Marketing in a Crowded Legal Marketplace
Content remains one of the most effective ways to build and maintain a trust relationship with clients and prospects at every stage of their hiring journey, from "not even thinking about hiring a lawyer," through "looking around" and "evaluating options," to "ready to make a hiring decision."
February 14, 2023 at 11:17 AM
8 minute read
"The reports of my death have been greatly exaggerated."
Over the past few weeks, I've heard a few statements about content marketing, including:
- Content marketing is dead.
- We're not getting clients from our blog/alert/article/video, so why bother?
- We need content to send to the contacts on our mailing list to get them to hire us.
These statements, and the many more I hear and read, result from some myths and misunderstandings about how content marketing works.
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