A smart approach to business development views the communications and events teams as launchpads for the firm’s overall strategy. Thought leadership and networking are not ends in themselves. They must be part of a lawyer’s or practice group’s carefully crafted business plan.
February 02, 2023 at 12:01 PM
8 minute read
Soon after I joined Fox Rothschild as chief marketing officer in 2019, I made a decision I have never regretted: I changed my own job title and the name of my department.
“CMO” rolls off the tongue quite nicely, and I recognized that this new title I was choosing— chief business development and marketing officer—would take a bit more work to say. But that was kinda the point.
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Holly Lentz Kleeman, chief business development and marketing officer with Fox Rothschild. Courtesy photo
