This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

The talent war is raging — or, at least, that’s what the popular narrative seems to be in the current market. As organizations scurry to attract, secure, and retain high value talent, candidates seem to find themselves with plenty of employment options to select from.