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Companies don’t hire lawyers for legal advice. They hire lawyers to solve problems and achieve business objectives.

Anthony Ulwick is the creator of Outcome-Driven-Innovation and the ‘Jobs-to-be-Done’ theory. Here is one devastatingly simple yet profound takeaway from his ideas; you go to a hardware store to get a hole in your wall, not to get a drill. You boil water to have a hot drink, not to have boiled water. This is why toolmakers focus on utility; what is intended to be delivered. It is the same for lawyers, every moment engaging with clients about their project goals is a moment well spent. In Anthony Ulwick’s parlance, this is being outcome-driven.

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