Law Firm Marketing & Business Development

  • Daily Report Online

    Name Recognition Doesn't Make the Phone Ring

    By Robin Hensley, Raising the Bar | September 1, 2017

    As far as building business when a government attorney comes on board, it's just a matter of leaning back and waiting for the phone to ring, right?

    1 minute read

  • The Legal Intelligencer

    Don't Do These 5 Things When a Reporter Calls Seeking Comment

    By Wayne Pollock | August 31, 2017

    In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."

    1 minute read

  • The Legal Intelligencer

    Marketing (and Life) Lessons From #Eclipse2017

    By Meg Charendoff | August 30, 2017

    We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday ­morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, ­reclined our seats and almost instantly fell asleep.

    1 minute read

  • Legaltech News

    Instagram: The Next Frontier for Law Firm Branding

    By Alisha Marks Tischler, Schwartz Media Strategies | August 30, 2017

    Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing.

    1 minute read

  • New York Law Journal

    How to Market and Promote Your Law Practice

    By Jeffrey Sussman | August 29, 2017

    Jeffrey Sussman writes: Too many attorneys do not let the world know of important cases they have won, of successful deals they have negotiated, or challenges to judicial decisions that may result in new precedents. Such accomplishments should be touted not just to the legal community, but also to spheres of influence that can enhance one's professional reputation.

    1 minute read

  • Daily Business Review

    Instagram: The Next Frontier for Law Firm Branding

    By Commentary by Alisha Marks Tischler | August 29, 2017

    Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing. Instagram's audience may skew younger, but the millennials of today are the clients (and employees) of tomorrow, making the platform fertile ground for building a brand online, writes Alisha Marks Tischler.

    1 minute read

  • The American Lawyer

    What the Reaction to the Term 'Nonlawyer' Says About Law Firm Caste Systems

    By Gina Passarella | August 25, 2017

    The legal marketing community took issue with The American Lawyer's use of "nonlawyer" in a story. Here's why.

    1 minute read

  • Texas Lawyer

    Court Upholds Sanctions Against Law Firm That Failed to Change Name

    By Brenda Sapino Jeffreys | August 25, 2017

    A Texas appeals court affirmed judgments that Cheryl and Ronald Hole violated Texas disciplinary rules by continuing to practice as Hole & Alvarez after Micaela Alvarez left the firm to become a federal judge.

    1 minute read

  • The Legal Intelligencer

    It Takes Two: The Attorney-Marketer Relationship

    By Jessica L. Mazzeo and Emily Griesing | August 24, 2017

    Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success. Whether that is a single administrator who handles the marketing or a firm that has an entire department of people, the marketing side usually cannot function without the assistance of the legal side. When it comes to promoting your firm's success, or ensuring your lawyers are known thought leaders in their fields, your firm's marketing professionals become an integral part of your team. Creating brand awareness and reputation for the firm, as well as setting the framework for effective business development for each practice group is essential to your firm's success. However, this only happens when there is a productive and mutually respectful relationship between marketers and their lawyer colleagues. Establishing this dynamic can often be challenging until the marketer builds a rapport with your team of attorneys which, like any good relationship, takes time and requires an open line of communication.

    1 minute read

  • New York Law Journal

    Three Ways Virtual Reality Is Already Shaping the Legal Industry

    By Helen Bertelli | August 23, 2017

    In her Law Firms column, Helen Bertelli writes that while "Ready Player One" may be fiction, the virtual reality industry is not: it's projected to generate $30 billion in revenue by 2020; $150 billion if you count augmented reality. If that's not enough to keep VR on your radar, consider its potential to generate billable work, its use for marketing and its potential for use in the courtroom.

    1 minute read

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