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By Commentary by Julie Talenfeld | September 25, 2017
A marketing plan has traditionally included public relations, advertising and networking, but with today's digital age, if you aren't using social media, you're doing yourself a disservice. Taking your firm online is important, but it's even more important to execute it properly. As potential clients, co-counsel opportunities and referral sources migrate to sites like Facebook, Twitter and LinkedIn, you'll want to have an established presence, or you'll be invisible to the online world, writes Julie Talenfeld.
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By Monika Gonzalez Mesa | September 25, 2017
Hinshaw & Culbertson has lured white-collar criminal law attorney and former Assistant U.S. Attorney David S. Weinstein from Clarke Silverglate in Miami.
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By njlawjournal | New Jersey Law Journal | September 25, 2017
A schedule of October events to be hosted by the NJSBA.
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By Marcie Borgal Shunk | September 22, 2017
Law Firm Marketing columnist Marcie Borgal Shunk writes: There is much to be learned from young companies and from taking a blank slate approach to the way we, as an industry, contemplate how best to structure, operate and compete in a rapidly changing and dynamic environment. Taking a cue from some of the organizations that have displaced traditional Fortune 500 companies, if we abandon all that we know to be true—the billable hour as the pinnacle of measuring performance, the pyramid structure comprised predominantly of trained lawyers, the adulation of sophisticated legal services—what's left?
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By Chris Johnson | September 21, 2017
PricewaterhouseCoopers is set to launch a U.S. law firm in Washington, D.C., later this month, a sign that the Big Four accounting firms are continuing their push into legal services.
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By Jeffrey Sussman | September 21, 2017
There's tremendous competition among Philadelphia lawyers to attract new clients. What separates one litigator from another? What separates one real estate lawyer from another? What separates one matrimonial lawyer from another? How about medical malpractice lawyers, trusts and estates lawyers or criminal defense lawyers. Each of them wants to attract new clients and increase earnings. They may join clubs, donate time to public charities, support political leaders, speak at trade association meetings, and write articles they hope will cause their phones to ring and emails to flow into their computers. Yet, what if all those efforts fall short. What to do?
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By MARK DUBOIS | September 21, 2017
The myth that lawyers aren't running sophisticated business enterprises which look more like modern corporations than traditional law firms is just that—a myth.
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By DANIELLA ISAACSON, ESQ., SENIOR ANALYST, ALM INTELLIGENCE | September 21, 2017
Firm-wide metrics make great headlines. Latham & Watkins is number one by gross revenue, Fragomen tops the rankings for diversity, and so on. When considering the career satisfaction of individual attorneys, however, it matters less what firm you are at, and more at what practice area within the firm you reside.
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By Megan Miller, Edge Legal Marketing | September 19, 2017
The role of marketing on a cross-functional GDPR transition team is to represent the customer in designing user-friendly processes that are GDPR compliant.
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By Ross Todd | September 18, 2017
In the Fishiest IP dispute you're likely to see, Fish IP Law has sued Fish & Richardson seeking a ruling that its name and logo don't infringe the megafirm's registered and common law trademarks.
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