The alternative law firm Rimon has flattened the traditional pyramid-shaped firm structure, in part, by using software robots to handle some of the more basic work traditionally done by associates. The firm also uses an internal, secure social network as a “virtual water cooler” where attorneys check in to collaborate, exchange ideas and drum up new business frequently throughout the day. Founding partner and CEO Michael Moradzadeh discussed the firm’s model and the market reaction to Rimon from clients with The Recorder after being named the alternative law firm of the year as part of the California Leaders in Tech Law and Innovation Awards.

The Recorder: How do you describe Rimon Law’s value to a potential client who has never used your services before in 75 words or less?