By Gabrielle Orum Hernández | September 14, 2017
Atrium's law firm will cater to the early stage startup community, while its software company will cater to its law firm.Atrium has been…
By Jeff Unger, eMinutes | September 13, 2017
If law firms used technology to automate tasks, lower prices and give personalized advice, they'd have an undeniable competitive advantage.
By Meghan Tribe | September 12, 2017
Wendy Bernero, a veteran marketing executive who has worked at a handful of Am Law 100 firms, is heading back into the Big Law fray as she prepares to become head of client development for North America at Baker McKenzie, the global legal giant confirmed Tuesday.
By Stephen Cole, Mattern & Associates | September 12, 2017
When it comes to practicing litigation, the use of technology is no longer optional. What is optional, however, is under which business model firms deliver this service to their clients.
By LTN Staff | September 7, 2017
In this month's Ask the Marketer, four experts explore how legal marketers can get their message on track when responding to a cybersecurity incident.
By Monika Gonzalez Mesa | September 5, 2017
Fowler White Burnett has lured two new shareholders to its South Florida offices, one of them from struggling Am Law 200 firm Sedgwick, which has seen offices close and more than 30 lawyers defect across the country this year.
By Robin Hensley, Raising the Bar | September 1, 2017
As far as building business when a government attorney comes on board, it's just a matter of leaning back and waiting for the phone to ring, right?
By Wayne Pollock | August 31, 2017
In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."
By Meg Charendoff | August 30, 2017
We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, reclined our seats and almost instantly fell asleep.
By Alisha Marks Tischler, Schwartz Media Strategies | August 30, 2017
Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing.
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