Law Firm Marketing and Business Development

  • Legaltech News

    Atrium Launches as a Firm-Startup Pair

    By Gabrielle Orum Hernández | September 14, 2017

    Atrium's law firm will cater to the early stage startup community, while its software company will cater to its law firm.Atrium has been…

  • Legaltech News

    Technology is the Solution: What Law Firms Can Learn From LegalZoom

    By Jeff Unger, eMinutes | September 13, 2017

    If law firms used technology to automate tasks, lower prices and give personalized advice, they'd have an undeniable competitive advantage.

  • The American Lawyer

    Baker McKenzie Hires Big Law Veteran as New Client Development Chief

    By Meghan Tribe | September 12, 2017

    Wendy Bernero, a veteran marketing executive who has worked at a handful of Am Law 100 firms, is heading back into the Big Law fray as she prepares to become head of client development for North America at Baker McKenzie, the global legal giant confirmed Tuesday.

  • Legaltech News

    Selling the Value of Litigation Support

    By Stephen Cole, Mattern & Associates | September 12, 2017

    When it comes to practicing litigation, the use of technology is no longer optional. What is optional, however, is under which business model firms deliver this service to their clients.

  • Legaltech News

    What's the Marketing Strategy When a Data Breach Hits?

    By LTN Staff | September 7, 2017

    In this month's Ask the Marketer, four experts explore how legal marketers can get their message on track when responding to a cybersecurity incident.

  • Daily Business Review

    Fowler White Lures 2 New Partners in Florida, Including 1 From Struggling Sedgwick

    By Monika Gonzalez Mesa | September 5, 2017

    Fowler White Burnett has lured two new shareholders to its South Florida offices, one of them from struggling Am Law 200 firm Sedgwick, which has seen offices close and more than 30 lawyers defect across the country this year.

  • Daily Report Online

    Name Recognition Doesn't Make the Phone Ring

    By Robin Hensley, Raising the Bar | September 1, 2017

    As far as building business when a government attorney comes on board, it's just a matter of leaning back and waiting for the phone to ring, right?

  • The Legal Intelligencer

    Don't Do These 5 Things When a Reporter Calls Seeking Comment

    By Wayne Pollock | August 31, 2017

    In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."

  • The Legal Intelligencer

    Marketing (and Life) Lessons From #Eclipse2017

    By Meg Charendoff | August 30, 2017

    We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday ­morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, ­reclined our seats and almost instantly fell asleep.

  • Legaltech News

    Instagram: The Next Frontier for Law Firm Branding

    By Alisha Marks Tischler, Schwartz Media Strategies | August 30, 2017

    Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing.

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