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Cite as: Mullins v. City of New York, 08-1839-cv, NYLJ 1202475224106, at *1 (2d Cir., Decided November 16, 2010)Before: Pooler, Katzmann, and Hall, C.JJ.p
After nearly two decades of litigation against some of the biggest drug companies in the country, we're betting the last thing a group of individual pharmacies wanted to hear was that their claims were small potatoes.
Branding is Law Firms' New Buzzword
Long a cornerstone of consumer marketing, the notion of branding is being stretched in a new direction these days by law firm consultants and their in-house counterparts. Despite all the effusiveness, though, no one seems to agree on exactly what branding is or how a law firm is supposed to do it. Nor is there yet any evidence that branding actually works in the legal business.Cite as: Cold Spring Harbor Laboratory v. Ropes & Gray LLP, 10-CV-661 (ADS)(AKT), NYLJ 1202479207738, at *1 (EDNY, Decided January 22, 2011)District Judge A
2nd Circuit Sorts Out 'Truth' From 'Puffery' in Advertising Dispute
The 2nd Circuit has upheld a decision preliminarily enjoining DirecTV from airing television commercials on its high-definition service's quality in markets where Time Warner Cable operates, but the court also found that a federal district judge erred in preventing DirecTV from running some of its Internet ads. Second Circuit Judge Chester J. Straub wrote, "The Internet advertisements' depictions of cable ... are not even remotely realistic. It is difficult to imagine that any consumer" would be fooled.This marks the second huge jury verdict that the firm has won for Dr. Bruce Saffran, who has sued to enforce his patent for medical stents.
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