Branding is Law Firms' New Buzzword

Long a cornerstone of consumer marketing, the notion of branding is being stretched in a new direction these days by law firm consultants and their in-house counterparts. Despite all the effusiveness, though, no one seems to agree on exactly what branding is or how a law firm is supposed to do it. Nor is there yet any evidence that branding actually works in the legal business.

The brand name.

It is, in large part, why you might buy Sprite instead of 7-Up, Nike running shoes instead of Adidas.

Featured Firms

Law Offices of Gary Martin Hays & Associates P.C.

75 Ponce De Leon Ave NE Ste 101

Atlanta, GA 30308

(470) 294-1674

www.garymartinhays.com

Law Offices of Mark E. Salomone

2 Oliver St #608

Boston, MA 02109

(857) 444-6468

www.marksalomone.com

Smith & Hassler

1225 N Loop W #525

Houston, TX 77008

(713) 739-1250

www.smithandhassler.com

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Branding is Law Firms' New Buzzword

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