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Name Games Loom Large in Mergers
Naming merged law firms is becoming less about egos and more about branding. Law firm leaders are becoming savvy marketers, trading in lengthy lists of deceased partners for succinct names that roll off the tongue and are easy to remember. "Prudent law firm leaders focus on the long-term resonance of a brand," says K&L Gates Chairman Peter Kalis, whose firm reserves its full name, Kirkpatrick and Lockhart Preston Gates Ellis, for the fine print. "A brand sticks with you -- it's like a tattoo."
Comerica to buy Texas Bank Sterling for $1.03 billion
Comerica Inc., the Dallas-based bank that posted an annual profit throughout the financial crisis, agreed to buy Sterling Bancshares Inc. for about $1.03 billion in stock to increase its Texas market share.Attorney Ineligibility Order Pursuant to Rule 1:28-2(a)
Notice to the bar.Name Games Loom Large in Merger Activity for Law Firms
Peter Kalis was sitting with three other leaders of Preston Gates & Ellis and Kirkpatrick & Lockhart Nicholson Graham over lunch when they had a flash of inspiration: Their merged firm would be called K&L Gates.More from ALM
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