TransferWise, a UK-based online international money transfer service, was slapped with a trademark lawsuit Friday in New Jersey District Court over its newly launched ‘Wise’ brand. The court action, filed by Venable and Walsh Pizzi O’Reilly Falanga on behalf of human resources and payroll company ADP, contends that the new name creates confusion and unfairly competes with ADP’s ‘Wisely’ products. Counsel have not yet appeared for the defendant. The case is 2:21-cv-12457, ADP, Inc. v. Transferwise Ltd. et al.
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