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With 2021 around the corner, law firms are planning their budgets, as well as communications and marketing strategies for the coming year. While technology has significantly reshuffled the marketing deck in recent years, a keen focus on “smarter, not more,” highly targeted efforts and purposeful spending (of both financial and human resources) are also driving marketing plans these days. Here is a look at just 10 of the top trends we are seeing in law firm and attorney marketing—ranging from media relations to search, from photography to graphic design.

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