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Ayesha Hamilton,left, of the Hamilton Law Firm and Amanda Loesch,right, of Porzio Bromberg & Newman. Courtesy Photos Ayesha Hamilton, left, of the Hamilton Law Firm and Amanda Loesch, right, of Porzio Bromberg & Newman. Courtesy photos

A recent ethics rule change that loosened restrictions on law firm trade names in New Jersey grabbed the attention of many in the legal profession, but it remains unclear whether the effect isn’t more academic than practical.

RPC 7.5 previously allowed trade names, but required that a name of a lawyer in the firm be included in the name. The Sept. 10-announced revision to RPC 7.5 eliminated that requirement.

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David Gialanella

David Gialanella, Managing Editor of Regional Brands, has been with ALM since 2010, covering business of law, litigation, legislation, and more. He manages the New Jersey Law Journal and oversees all of ALM's regional brands. Reach him at [email protected]

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