It’s 2020. It’s not big news that you need to be on social media. But it’s not enough just to have an account and post on it occasionally. It’s not even enough just to have a strategy. (But in case you don’t, I want to stress that you need a strategy.)

So let’s assume you have all these things in place and you’re still feeling that you need to dig a little deeper for ways to stand out—especially given that in-person networking is likely going to look very different over the coming year. What’s next?