Marcie Borgal Shunk ()
Not unlike law firms, large companies constantly struggle to drive change within their organizations. When faced with monumental shifts such as the Internet boom, iPhone or, more recently, analytics and artificial intelligence, several companies have profited—financially and, at times, strategically—through investments in the entrepreneurial, often smaller, companies pioneering change. Many, including big brand names Microsoft, Intel, Merck and even General Mills, do this through corporate venture capital arms, or CVCs.
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