Once the bastion of college students and computer geeks, social media1 are now established means of communication for mainstream society—be it commercial, political or personal speech.
Businesses increasingly rely on social media to create “buzz” around their products and services, effectuate deals and sales and provide key customer-business interfaces, among other things. Obviously, it is the businesses’ employees, acting as employees, who post to the social media on their employers’ behalf and with their sanction.
