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Stephen M. Kramarsky, a member of Dewey Pegno & Kramarsky, writes that the universe of entities effected by television ratings is relatively small, at least compared to the universe of Web sites, and the question of an extra-contractual duty of care is therefore less likely to arise in a traditional media environment, but as the influence of Nielsen and its ratings competitors grows among smaller entities, and as advertising dollars get tighter, it seems likely that suits will arise from "pure" outsiders.
January 20, 2009 at 12:00 AM
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