Any astute business spends time preparing for the future, while assessing past performance and returns on investment in marketing initiatives. Given the competitive nature of many industries, businesses are looking for any opportunity to improve the sales pipeline and increase revenue.

Recently, the FTC has noted a distinct trend in the online shopping world: fake reviews and review manipulation. To counteract this trend, the FTC has developed a proposed “Trade Regulation Rule on the Use of Consumer Reviews and Testimonials.” This proposed rule would render fake reviews and review manipulation illegal. The Notice of Proposed Rulemaking was published on July 31, 2023, with a request for public comment. All public comments are due by Sept. 29, 2023.