It’s an exciting milestone when a law firm enters a new geographic market. Even more so when a firm expands from a local to regional, regional to national or national to international organization.

These moves don’t often happen overnight. They’re usually carefully calculated to map back to an organization’s long-term strategic vision. Many firms may be re-examining their growth plans in the coming year. According to a recent survey by Wells Fargo Private Bank’s Legal Specialty Group, revenues increased by 14% and demand increased by 6% in the first half of 2021 compared to the first half of 2020. As law firm management teams assess their future, it is critical that they develop external communication plans to support their growth with messages for attracting top talent and prospective clients in new markets.