Environmental Advertising for Your Brand: Three Things You Need To Know
In June 2021, Lina Khan was sworn in as Chair of the FTC. She is expected to pursue an aggressive enforcement policy for consumer protection, including advertising and marketing conduct. So, what are the three things that you should know about environmental marketing under the current Green Guides?
Are College Athletes the Next Fashion Stars?
College athletes are about to become important representatives of brands, including their own, because they are now permitted to be paid for the use of their name, likeness or image. Making sense of the new rules promises to be a difficult task for attorneys, business executives and administrators in the fashion industry and elsewhere. This article provides a general outline of a rapidly-evolving new industry.
The Long, Slow Road to Protecting Fashions by Copyright
Fair use will remain about as subjective in application as is the quality of the artworks and all the rest to which it is intended to apply.
Creative Branding and Maximizing Intellectual Property Protection With Color
Given the broad scope of possible protection, the rights of others should be carefully considered in product development in order to avoid confusing similarity with the non-functional shapes and colors of established brands.
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