Throughout my experience with individuals within the fashion world, I came to a realization that many of these extremely talented people do not really understand the importance of obtaining trademarks for their brand(s). Many of these same people believe that they will have time to file for their trademarks after they have embarked on their brand’s journey. However, they fail to understand the consequences that may result from not taking proper legal steps and obtaining trademarks from the beginning.

Think about it, from the day a person is born, they are given a name that is registered with the government and used for identity purposes in order to differentiate and recognize that specific individual. Similarly, brands and companies need to be named in a manner that will work as an identity marker for their specific goods and/or services. Unlike people’s names, business brands usually cannot legally co-exist under the same or similar name if they are within the same or similar industry. Therefore, obtaining a trademark registration at the onset of the business venture is ideal.

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