The Federal Trade Commission conducts investigations and brings cases involving endorsements made on behalf of an advertiser under Section 5 of the FTC Act, which generally prohibits deceptive advertising.  There has been no shortage of news the past couple of years surrounding the Federal Trade Commission’s guidance on the use of endorsements.

Recently updated, the “FTC’s Endorsement Guides: What People Are Asking” applies across all media, and addresses the use of social media and paid influencers to promote brands.  The guides apply to marketers, advertisers, ad agencies, endorsers and others.

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