Resources

Online reputation management (ORM) is vital to your firm’s bottom line. In today’s digital-first world, more people prefer to look for a lawyer online compared to asking friends/family for a referral.

A positive online reputation helps to differentiate your firm from competition and build trust for prospective clients, while a negative reputation can result in decreased business.

Learn the fundamentals of ORM for attorneys and law firms in this on-demand webcast.  Online reputation experts review: why ORM is important; how to build, monitor and repair your online reputation; and strategies attorneys need for today’s landscape.

You will receive:

• An ORM checklist for managing your brand’s online reputation
• 5 ORM strategies for attorneys
• 10 strategies to improve your law firm’s online reputation
• 5 misconceptions about online reviews for lawyers
• Information on how to monitor your online reputation and respond quickly
• Advice on who should handle ORM at your firm

Defamation and the negative communications involved are extremely powerful forces. When a person, business or entity is defamed, there are factors that come into play that are generally irreversible.

Use these 10 guiding principles of negative communication as a resource in your defamation cases to fully understand how defamation impacts the image and reputation of the recipient.

Robert J. Fisher, President of Fisher & Associates, Inc., is a veteran communications professional with nearly 50 years of experience in public relations, marketing advertising and journalism.  He has served as an expert witness,  on behalf of both plaintiffs and defendants, in 15 defamation cases throughout the United States.

Patent trolls, the epitome of greed and unethical behavior, can impact company health, growth, and in some cases, survival. As a dwindling printing industry looks to digital technologies to increase profits and save jobs, patent trolls are inhibiting their growth by demanding huge fees from companies.

Learn how companies can deter patent trolls by pooling resources to fight alleged patent infringements together. Explore research and case studies of how patent trolls are affecting the printing industry, and solutions companies are using to fight back.

 Download this case study to learn:

• What is a patent troll
• What to do if faced with an allegation of patent infringement
• Solutions to combat overzealous patent trolls

Dr. Harvey R. Levenson is Professor Emeritus and former Department Head of Graphic Communication at Cal Poly State University. His research and teaching specialties are communication, intellectual property, media, printing, and technology. He is often called upon as an Expert Witness in these areas.

Expert witnesses. Can’t live with them. Can’t live without them. Plenty of attorneys’ biggest problems are with experts, not the facts of the case. A quality expert on the right case, handled with a strategic approach, can deliver more value than their expenses.

Take your expert witness strategy to the next level and start minimizing the hours invested to ensure experts become seamless contributors to your case strategy.

In this white paper, you’ll learn:

• How to better determine what type of expertise is needed on a case
• Coveted qualities of the most effective experts
• Best practices for calculating expert fees to create ROI
• Tips for handling the expenses associated with experts