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By Stefanie Marrone | August 21, 2023
"Content marketing is not a buzzword," writes Pro Mid Market columnist Stefanie Marrone. "It's a powerful strategy to enhance visibility, establish trust and communicate value. By focusing on building genuine relationships, offering tailored content and leveraging platforms like LinkedIn, firms can position themselves as leaders in their areas of expertise, driving growth and fostering lasting client connections."
9 minute read
By Heather McCullough | August 21, 2023
As firms strive to remain competitive in an increasingly crowded marketplace, marketing and business development professionals can and should play a critical role in driving growth and helping generate revenue.
5 minute read
By Meg Pritchard | August 21, 2023
These third-party rankings and awards can serve as independent confirmation of your work and reputation. In addition, you and your firm can leverage these recognitions in your own marketing.
7 minute read
By Mason Lawlor | August 18, 2023
Peer review research and attorney accolades company Best Lawyers has announced the acquisition of digital marketing agency Good2bSocial, effective immediately.
2 minute read
By Murray Coffey | August 17, 2023
This series of articles is meant to start the conversation among firm management about how to identify the person with the right skillset for this mission critical position.
15 minute read
By Isha Marathe | August 9, 2023
The new service offering will take a tech-forward approach to cater to law firms, legal tech companies and ALSPs as the industry's banking, financing and business needs continue to evolve.
3 minute read
By Thomas Spigolon | August 7, 2023
"I might use "Illegally Blonde," said Michelle Cross, laughing. Cross is facing a cease-and-desist letter from MGM Studios.
4 minute read
By Thomas Spigolon | August 7, 2023
Most of Kilpatrick's e-discovery work is for the law firm's clients but requests for outside work have grown steadily "year over year," said Katie King, a leader of Kilpatrick's operation.
6 minute read
By Ioana Good | August 7, 2023
Conferences from various industries are held in the fall, providing opportunities to learn, network, and drive business and revenue. However, conferences cost money. In addition to the admission fee, there are travel, hotel, sponsor packages, and meal costs to consider. Ioana Good offers some strategies to consider before, during, and after a conference to help you succeed.
6 minute read
By Justin Henry | August 3, 2023
"Generative AI can be like an overeager intern who wants to make you happy," said Kate Orr, global head of practice innovation at Orrick.
9 minute read
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MELICK & PORTER, LLP PROMOTES CONNECTICUT PARTNERS HOLLY ROGERS, STEVEN BANKS, and ALEXANDER AHRENS