Types of CMOs: The Right Person in This Role Is Essential
This series of articles is meant to start the conversation among firm management about how to identify the person with the right skillset for this mission critical position.
August 17, 2023 at 09:57 AM
15 minute read
Law Firm Marketing and Business DevelopmentWhile law firm management teams have gotten better at identifying what is needed in a leader of the marketing department, there continues to be a significant mismatch between who a firm hires versus what it needs.
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