The Legal Intelligencer | Analysis
By Max Mitchell | July 18, 2023
Wayne Pollock, who founded the legal marketing firm Law Firm Editorial Service, characterized generative AI platforms, such as ChatGPT, as "the smartest, most motivated intern you'll ever have." And like an intern, he said, their work always needs to be double-checked.
Daily Report Online | Analysis|Best Practices|Profile
By Cedra Mayfield | May 11, 2023
Attorney Matt Q. Wetherington uses the technology to field incoming prospective client calls, for document creation and summarization tasks. He also thinks GPT could revolutionize depositions.
By Cassandre Coyer | May 8, 2023
Last month, The Washington Post released the list of millions of websites that were used to train large language models, including Google's T5 and Facebook's LLaMA—and many well known firms made the list. Rather than pushing back, some are seeing this as an opportunity.
By Rhys Dipshan | April 27, 2023
Traverse Legal managing partner Enrico Schaefer discusses how and why the firm built its new client intelligence tool, and how it navigates accuracy and privacy concerns with OpenAI's models.
By Rhys Dipshan | April 24, 2023
Litera's acquisition of Upper Sigma comes a few years after it also expanded its marketing and business development offerings with the purchase of U.K-based Concep.
By Cassandre Coyer | April 20, 2023
Watercooler talks in the legal tech industry have all revolved around generative AI in recent weeks, comprising sentiments of fear, excitement, curiosity and questions. Here, Legaltech News looked at some ways law firms are actually approaching generative AI.
By Gina Rubel, Furia Rubel Communications | April 3, 2023
The development of new governance concepts to address the pitfalls and ethical repercussions of Generative AI must involve the evaluation of important questions across various functions of the law firm. They include risk management and compliance, legal, public relations and reputation management.
By Jason Noble | March 31, 2023
While the competition for outside legal services has never been more intense, the strategic approach firms take — including a strategic approach to technology — will define whether the market pressures are a threat or opportunity.
By ALM Staff | March 30, 2023
Marketers are often asked about maximizing ROI from a particular show: "How do I convert my conversations into well-qualified leads?"
By Amanda O'Brien | March 23, 2023
"You can either figure out what service you provide right now, and find the ideal customer to buy that service," said Litify President Ari Treuhaft, "Or if there's an ideal customer that you want to service … figure out what they would buy and build that."
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