The cost of engaging a company for legal services or products is a substantial investment for the client. They expect—and deserve—a premium return.

Throughout the 11-article “Lift Your Sales” series, we’ve focused on post-pandemic legal marketing and sales strategies. We started with foundationally understanding the new legal services buyer. Next, we addressed the historical disconnect between marketing, business development and sales and provided suggestions on how to properly align them. The most recent articles demonstrated how marketing analytics should lead to sales and dove deep into sales process, operations, and selling in a not-quite-a-recession environment.