Following its post-Brexit promise for deregulation, the U.K. has released proposed reforms to its data protection laws as it looks to potentially move away from the European Union’s General Data Protection Regulation. The proposed bill aims to make data privacy laws in the U.K. more flexible and easier for organizations to comply with, as well as bolster innovation and research.

To be sure, the U.K. government said it remains committed to maintain high data protection standards, and the changes likely won’t risk an adequacy decision. But the proposals could have an impact on entities doing business with the country.