Firms that fail to develop a clear brand and business strategy will struggle to survive in today’s legal sector
When Eulogy! published its white paper, ‘Reputation: the key to staying afloat in the new legal world’, this time last year, it caused quite a stir. We had spent 10 months analysing how the top 100 law firms were performing from a brand and reputation perspective. We looked at their marketing strategies and tactics, PR coverage and sentiment and client communication, as well as questioning lawyers, marketers and clients about their views of the legal sector. This gave the first true picture as to which firms had the best brands and reputation.
