Location, location, location still key as law firms see offices as vital in attracting clients
The latest Big Question survey shows that 91% of respondents feel that a law firm's office space significantly influences how clients perceive it, with fewer than one in 10 disagreeing. The vast majority of respondents also regard office space as important in attracting and retaining talent, with 96% describing it as either very (39%) or quite (57%) important. "The location and feel of the office is much more important than you might otherwise think," said Norton Rose Fulbright global head of corporate Martin Scott (pictured, right). "It is essential to have a space that people want to be in. It's been five years since we moved but the building still feels cutting edge.
Partners believe investing in quality offices will help them retain staff and impress clients. Pui-Guan Man reports
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