A magic circle law firm once asked me to shadow a 'rain-maker' to see what he did differently to other partners. It was fascinating to watch a lawyer doing business development (BD) just like an investment banker.
October 25, 2012 at 07:03 PM
1 minute read
The original version of this story was published on Legalweek
Unlike investment bankers, law firms don’t put business development at the heart of their efforts. BD veteran Barry Jackson argues they can learn to excel
A magic circle law firm once asked me to shadow a ‘rain-maker’ to see what he did differently to other partners. It was fascinating to watch a lawyer doing business development (BD) just like an investment banker.
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