Whether you are a solo practitioner or a lawyer at a smaller boutique practice, you likely already know the importance of marketing when it comes to your firm’s client development. Marketing often has a persuasive intent, but generally begins by identifying a consumer or business’ need. This is then followed by explaining how your services meet that need.

Without prospective clients knowing a lawyer has a specific skill set needed to solve their problem, those skills are meaningless to prospective clients. In turn, a lawyer cannot exercise his skills and expertise in their particular practice area without clients.